Francis Roses launches first direct Origin Release with four new roses

Francis Roses will sell four 2027 rose selections directly to gardeners in a limited November 12-14 Origin Release, marking the Arizona grower’s first direct farm-to-consumer offering. The launch matters because it gives gardeners early access to varieties that were trialed for years in multiple U.S. climates and signals the company’s push toward a wider retail network.

Why it matters: - Francis Roses is moving from growing roses for others to selling its own collection directly to gardeners. - The limited release gives buyers early access to varieties selected for disease resistance, fragrance, form and novelty. - The launch also signals how Francis Roses plans to build demand ahead of broader availability through independent garden centers and online partners.

What happened: - Francis Roses will open its first Origin Release on November 12. - The Arizona-based, family-owned grower is offering four new rose varieties directly to gardeners. - The sale runs through November 14 at 11 a.m. Pacific time, unless the allocation sells out sooner. - The release marks the company’s first direct offering from the farm.

The details: - The four roses were trialed across Arizona, California, Texas and Vermont. - Francis Roses evaluated the selections without fungicide treatments. - The plants have grown in Francis Roses’ Arizona fields since 2020. - The company assessed the roses for disease resistance, fragrance, form and novelty. - The release includes one variety from Jan Spek Rozen of the Netherlands and three from Georges Delbard of France. - Adventure™ is a compact red hybrid tea from Jan Spek Rozen. - Francis Roses selected Adventure™ for classic blooms and clean foliage. - Le Temps des Cerises™ is a strongly fragrant mauve floribunda from Georges Delbard. - Le Temps des Cerises™ has approximately 80 petals and a strong autumn flush. - Rallye des Gazelles™ is a Georges Delbard selection with caramel-and-cream blooms. - Rallye des Gazelles™ carries fragrance notes of lemon, ripe pear and sandalwood. - Sandrine Kiberlain™ is a luminous pink floribunda from Georges Delbard. - Sandrine Kiberlain™ won the Fragrance Medal at Madrid in 2024. - Plants are priced at $65 each with shipping included. - Francis Roses will ship the plants bare root in January 2027. - Delivery is available within the contiguous United States. - The collection will be lifted directly from Francis Roses’ fields for shipment. - Gardeners can explore the collection, find retail partners and nominate a nursery at Francis Roses.

Between the lines: - The release is as much a proof point for Francis Roses’ breeding and trialing process as it is a sales event. - By spotlighting multi-state testing and no-fungicide growing, Francis Roses is positioning the roses as durable landscape performers, not just showy blooms. - The company’s direct sale creates scarcity now, while the broader retail strategy suggests a longer-term push for wider consumer reach. - Francis Roses has grown roses since 1989 and trialed and introduced varieties since 2010. - The company previously supplied roses sold under other companies’ names. - Francis Roses is now building its own branded collection through a developing network of retail partners. - Francis Roses serves as an official agent for Georges Delbard, Rosen Tantau, Interplant, Jan Spek Rozen and Roses Forever.

What's next: - Francis Roses plans to expand availability through independent garden centers and online retail partners. - Availability will vary by variety, partner and season. - The company says gardeners can use its website to find retail partners and nominate a nursery. - Media assets, including photography and variety fact sheets, are available through Melody Pereyra at melody@francisroses.com.

The bottom line: - Francis Roses is using a limited direct release to introduce its own branded roses, test demand and set up a wider retail rollout.