Mejuri launches third Salmon Gold jewelry collection

Mejuri has released its third limited jewelry collection made with Regeneration’s Salmon Gold, a material recovered from legacy mine waste in Alaska and the Yukon. The partnership ties luxury jewelry to habitat restoration, with more than 44 acres of habitat and 2,650 linear meters of stream reclaimed so far.

Why it matters: - The Mejuri-Regeneration partnership links consumer jewelry purchases to mine-site restoration in Alaska and the Yukon. - Salmon Gold is recovered from mine waste, so the collection connects luxury sales with environmental cleanup and habitat recovery. - The work has restored more than 44 acres of habitat and 2,650 linear meters of stream. - In 2025 alone, the project restored 11 acres of upland habitat and 1,000 linear meters of streams.

What happened: - Mejuri released its third exclusive jewelry collection with Salmon Gold on Sept. 14, 2026. - Regeneration’s Salmon Gold comes from old, degraded mine sites and is part of river and habitat restoration. - Mejuri became a Regeneration Founding Partner in 2023. - The partnership created the world’s first jewelry collection made with gold recovered from mine waste that also restores habitat. - The collection has become an annual, limited release.

The details: - Regeneration works with placer miners to recover gold still sitting in mine waste and to rebuild river systems and surrounding habitat. - Historical placer mining in Alaska and the Yukon degraded stream channels for salmon and other migratory fish, with some impacts dating back more than 100 years. - At the Sulphur Creek gold site, restoration with local First Nations has supported the return of birds of prey, wolves and lynx. - Regeneration is expanding its work beyond Alaska and the Yukon into British Columbia, New Brunswick, Arizona and Queensland. - Regeneration founder and CEO Stephen D'Esposito said the initiative reaches remote streams and brings community and restoration value to legacy mine sites. - Mejuri CEO and Co-Founder Noura Sakkijha said sustainability is built into the product through sourcing, investment and material choices.

Between the lines: - The partnership gives Mejuri a clear sustainability story that is built into the physical product, not added as a marketing layer. - Regeneration gets a high-profile retail channel that can fund and spotlight restoration work tied to specific sites. - The annual release model helps tie each collection to measurable restoration progress and a traceable source story.

What's next: - Regeneration is broadening its restoration model into additional regions as it scales. - Mejuri is expected to continue the annual limited-release format tied to recovery and restoration work. - The partnership will likely keep using recovered gold from legacy mine sites as the basis for future collections.

The bottom line: - Mejuri’s latest Salmon Gold release turns mine waste recovery into a luxury product with a restoration payoff.